DreamWorks Animation India Plans
It’s official and its coming straight from DreamWorks SKG cofounder Jeffrey Katzenberg’s mouth.
“DreamWorks is very much looking at doing business in India,” he told Animation ‘xpress at the Cannes Film Festival where he was promoting Over the Hedge.
Katzenberg said he had been to India twice in the past nine months. “India is a very exciting place and has potential for great animation. We’ve been very impressed with the Indian animation community’s enthusiasm to master the constantly changing tools of CG animation. We believe this eagerness will lead to the development of a highly skilled animation community.”
He added, however, that Dreamworks foray into India would not be in the form of outsourcing. “It will be definitely more than that.
“Katzenberg pointed out that what animation is witnessing is its second renaissance. “The first wave was in the eighties and was more handdrawn,” he pointed out. “Today, animation is digital. Today’s animated movies demand superior technological achievement along with tremendous artistry and storytelling. Now is a great time for our industry.”
DreamWorks Animation produces two movies per year.
Original article posted on Animationxpress.com
July 27th, 2010 at 8:27 am
outsourcing is really necessary specially if you want to cut the cost of production.’”:
September 12th, 2010 at 9:35 pm
outsourcing is always essential to businesses coz it helps reduce the cost of production;”"
October 24th, 2010 at 10:51 am
outsourcing is of course very cost effective that is why most companies prefer to outsource-*:
December 20th, 2010 at 10:29 am
well, outsourcing can actually save any company several million dollars because of cheap labor ‘.,
March 15th, 2011 at 11:57 am
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